Did you follow Season 15 of Project Runway? Then you may be familiar with the fashion designing/artist/human/banana queen Erin Robertson. Her recent victory on Project Runway rapidly catapulted her career, so we had to move quickly to prepare her brand for the upcoming opportunities and exposure. Our challenge was to create an identity that authentically showcased 'Erin the Artist' and 'Erin the Reality TV Personality’. We created a long form homepage that highlights her portfolio and editorial pieces, press and some serious real estate dedicated to her Instagram.
Stay tuned for Version II, when we roll out a more dynamic about section to share Erin’s story starting as a mormon in Provo, Utah, followed by her Eastward journey to Boston as a dental assistant, the inspiration to apply to art school, Project Runway & beyond …!