The Sneaker Museum is a new type of museum, dedicated to presenting innovative programming elevating sneaker art and culture as a contemporary fine art form. The mission is to provide insight into the multifaceted heritage of sneaker culture through our permanent collection, artistic exhibitions, educational programs and an unique online experience.
I worked with the founder to establish the vision and strategy for the organization. With a creative team of photographers, videographers, writers, designers, bloggers and stylists we worked collaboratively to tell the Sneaker Museum's story and promote the brand.
In addition to the full identity + website, I curated exhibitions & designed educational programs for audiences of all ages that provide context for community discussion and cultural insight. The Sneaker Museum collection has been loaned to the American Art Federation and is currently touring the world as a feature in the 'RISE OF SNEAKER CULTURE' exhibition.