FRAME OF MIND

 

Rogerson Communities

Art Direction
Strategy
Exhibition Design
Website Design & Build

Embracing the joie de vivre, style and wisdom of women ages 65-89, FRAME of MIND highlights a diverse group of Boston women - fashion icons, trailblazers, thought leaders, entrepreneurs and innovators who have refined their style over time. The project was conceived as a creative marketing strategy to benefit Rogerson Communities, a non-profit dedicated to creating affordable housing for low-income elders. 

Along with co-creator, Barbara Quiroga, we worked with 7 photographers to document 9 women and their "words of wisdom". We created a website and video exhibition which was displayed for one month in Center Court at Copley Place Boston. Over 50,000 people engaged with the project and discussion of aspirational healthy aging.

 

Follow the project at www.FrameofMindProject.org

Exhibition Installation & Opening Reception

Special Thanks to our partners Copley Place, Neiman Marcus, lighterliving & Darkroom