FRAME OF MIND
Embracing the joie de vivre, style and wisdom of women ages 62-86, FRAME of MIND highlights a diverse group of Boston women - fashion icons, trailblazers, thought leaders, entrepreneurs and innovators who have refined their style over time. The project was conceived as a creative marketing strategy to benefit Rogerson Communities, a non-profit dedicated to creating affordable housing for low-income elders.
Along with my co-creator, Barbara Quiroga, we worked with 7 photographers to document 9 women and their "words of wisdom". We created a website and video exhibition which was displayed for one month in Center Court at Copley Place Boston. We believe the project was a success! Over 50,000 people engaged in the project and discussion of aspirational healthy aging.