FRAME OF MIND

Embracing the joie de vivre, style and wisdom of women ages 62-86, FRAME of MIND highlights a diverse group of Boston women - fashion icons, trailblazers, thought leaders, entrepreneurs and innovators who have refined their style over time. The project was conceived as a creative marketing strategy to benefit Rogerson Communities, a non-profit dedicated to creating affordable housing for low-income elders. 

Along with my co-creator, Barbara Quiroga, we worked with 7 photographers to document 9 women and their "words of wisdom". We created a website and video exhibition which was displayed for one month in Center Court at Copley Place Boston. We believe the project was a success! Over 50,000 people engaged in the project and discussion of aspirational healthy aging.

Follow the project at www.FrameofMindProject.org

RSVP.jpg

Special Thanks to Elliot Olson and A. David Guerra for custom designing and building the video display.